As the Whole World Pivots in Parallel

Annie Lundgren
1 min readMar 12, 2020


The speed at which things can change is astounding.

From yesterday morning, to last night, to this morning, to this afternoon our thinking, data, minds, and plans have evolved and changed multiple times.

As is every other small business in the world, we are having to pivot, face change head-on, be responsible, and have consideration for our team, our customers and our communities.

Today we felt the onslaught and disappointment of event cancellations from OSF to NBA to school events to local festivals due to the coronavirus.

Even Gary and I had to cancel an event tonight. For weeks, we’ve been planning a house concert for one of our favorite musicians to stop in Ashland on his way between Portland and SF. Earlier today it became clear this could not happen.

For the release of Phoenix, Oregon, a new plan will be announced most likely by Friday. There will still be a way to see the film next weekend, so stand by for more news.

♡ Annie

Photo by Christian Holzinger on Unsplash

Originally published at on March 12, 2020.